Sport is one of the well-published issues in the Net. Sport issues gain a lot of publicity and discussions in the media. The examples are numerous: thousands of football news article depict the reactions of trainers to a particular event. Important soccer games are an everyday issue in TV channels. New technologies are used everywhere in coverage of sports: tennis streaming video presents the particular strokes of favored tennis stars, such as Rafael Nadal and Maria Sharapova. At the days of serious matches, fans enjoy watching the game of their favored teams in tennis or football online. We might ask ourselves: what is the role the Media plays in Sport?